As a webmaster, you know how important it is to rank well on Google. However, with ever-changing algorithms and ranking factors, it can be challenging to stay on top of your SEO game. Enter topical clusters – a powerful way to organize your content and boost your search engine rankings. In this article, we will explore how to use the AI tools below to create topical clusters of topics, article titles, outlines, and articles.
By the end of this article, you’ll have a better understanding of how to leverage topical clusters to build topical authority and improve your Google EEAT (Experience Expertise Authority and Trustworthiness).
The Tools We Will Be Using
The purpose of this first tool is to create a list of “high-level” topics for your website. You can also use it to find subtopics of the larger topics. The second tool will suggest articles that you can write with different search intents for the topics. The third tool will create outlines for the articles you want to create. The fourth tool will allow you to make an article from an outline.
Click here to find a tutorial to help you to understand the topical generation tools better.
Table of Contents
- Top Level Topics (or Subtopics) AI Generator
- Topical Article Titles AI Generator
- Article Outline AI Generator
- Creating An Article From An Outline
- Outline to Article AI Generator
- Using The Topical Content Tools
- What Is a Topical Content Cluster?
- How Google Uses Topical Authority To Determine EEAT
- How to Create Links Between Topical Cluster Articles
- Topical Authority and Topical Clusters
- Topical Clusters and EEAT
- Conclusions
- Related Tools and Articles
- GPT / ChatGPT Prompts Used
Top Level Topics (or Subtopics) AI Generator
If this tool times out please just hit submit again. Open.AI is sometimes overloaded.
Special Thanks to V. Michael Santoro at https://www.skool.com/chatgpt for inspiration for this tool. Do you have a tool suggestion? Send me a note, https://www.aidare.com/contact/
I would suggest taking one of the topics above and using it and this next tool if the topics are not overly broad. If they’re very broad you should take one of the topics and use the first tool again. That will allow you to narrow down the topic.
So how should you determine if your topic is narrow enough? If my starting subject was AI in business, and one of the topics was AI in finance, AI in finance would still be too broad as a topic. Why? AI in Finance is a huge field of study it’s not reasonable to think that you could cover a topic that broad with only 10 articles.
Once you have a narrow enough topic you should take it and put it into the next tool. This tool will help you to determine some articles that you can write for your topic.
Topical Article Titles AI Generator
The purpose of this calculator is to give you a list of article titles that you can then use to create an article outline in the 3rd tool. Each of these article titles will suggest an article that has a different search intent for the topic.
If this tool times out please just hit submit again. Open.AI is sometimes overloaded.
The tool above specifically tries to find related articles to your topic that have different search intents.
Search intent is simply the reason that someone is searching.
So the list above should give you a number of ideas for different articles to cover your topic. Keep in mind that Google gives you topical authority when you have around 10 articles written for a subject.
Article Outline AI Generator
If this tool times out please just hit submit again. Open.AI is sometimes overloaded.
This outline generator will help you to craft the best content possible for your subject and audience according to your purpose. Be sure to fill in the optional sections if you have a good idea of what you want. If not you may need to run it a second time when you understand better what you need.
Creating An Article From An Outline
Once we have the outline we are ready to create a blog post. Since the output of ChatGPT is limited to about 550 words max in its responses we need to do this one section at a time. The tool below will help you with that (GPT Turbo 3.5). However, you may want to use a prompt on ChatGPT4 for better results. You can find a tutorial and prompt for using ChatGPT4 to write out that here.
Outline to Article AI Generator
(This tool only creates one section of an article at a time)
Warning: This will only create one section of an Article at a time.
Warning: GPT cannot count well so expect the minimum length of each section to be 300 words to a max of 550 words.
Using The Topical Content Tools
Follow along with the example below to see how to best use the topical content tools.
What Is a Topical Content Cluster?
Topical content clusters are groups of articles that cover different aspects of a topic. The content addresses the central topic from different search intents and provides in-depth information about each sub-topic.
Let’s Take a look at an example, if your website was about candy making that would be the central topic. Let’s suppose you are approaching the topic by covering decorative candy making.
We’ll use the first tool above to generate a list of subtopics.
Some of the subtopics you might cover are.
- Chocolate Making
How to temper chocolate
Different types of chocolate
Chocolate decorations
Chocolate truffles - Sugar Work
Pulled sugar
Blown sugar
Casting sugar
Sugar flowers - Cake Decorating
Fondant
Buttercream
Icing techniques
Cake toppers - Candy Molds
Types of molds
Mold making
Filling molds
Unmolding candy - Fudge and Caramels
Fudge recipes
Caramel recipes
Flavor variations
Cutting and packaging - Hard Candies
Recipe variations
Flavorings and colorings
Stages of candy making
Cooling and storing - Gummies and Jellies
Gelatin versus pectin
Flavor and color additions
Molding techniques
Troubleshooting - Toffee and Brittle
Recipe variations
Temperature control
Nut and flavor additions
Packaging and storage - Marshmallows
Gelatin versus agar agar
Flavor and color additions
Shaping and cutting
Toasting and decorating - Candy Gifts and Packaging
Wrapping and labeling
Gift basket ideas
Shipping considerations
DIY candy packages
Looking at Chocolate Making we can see that we have already been given a few articles that might support it.
How to temper chocolate
Different types of chocolate
Chocolate decorations
Chocolate truffles
We can run the second tool to get more as well.
“10 Easy Chocolate Candy Designs for Beginners” – This article would appeal to cooks who are new to making decorative chocolate candy and are looking for simple designs to start with.
“Advanced Techniques for Chocolate Candy Decorating” – This article would target more experienced cooks who want to take their chocolate candy making to the next level.
“10 Unique Chocolate Candy Flavors to Try” – This article would appeal to cooks who are interested in experimenting with different flavors and adding new twists to their chocolate candy creations.
“How to Make Filled Chocolate Candies” – This article would provide step-by-step instructions for creating filled chocolate candies, which can be a bit more complicated than regular chocolate candies.
“Tips for Perfectly Tempered Chocolate” – This article would teach cooks how to properly temper chocolate, which is essential for creating smooth and shiny chocolate candies.
“Using Molds to Make Decorative Chocolate Candies” – This article would teach cooks how to use molds to create intricate and beautiful chocolate candy designs.
“How to Color Chocolate for Candy Making” – This article would provide guidance on how to add color to chocolate, which is a key element in creating visually appealing chocolate candies.
“10 Creative Ways to Package and Present Chocolate Candy” – This article would provide inspiration for cooks who want to make their chocolate candies look as good as they taste.
“Making Chocolate Candy with Kids: Tips and Tricks” – This article would provide guidance for adults who want to involve children in the chocolate candy-making process.
“Chocolate Candy Making Equipment: What You Need to Know” – This article would provide a comprehensive overview of the equipment needed to make decorative chocolate candy, from basic tools to more specialized equipment.
So let’s pick one of the articles, “How to Color Chocolate for Candy Making” – This article would provide guidance on how to add color to chocolate, which is a key element in creating visually appealing chocolate candies.
We’ll take that and put it into the 3rd tool to create an outline for an article. Why an outline? ChatGPT only puts out about 300-550 words per response. If you want to create a 1,500-word article (the shortest I would suggest), you will need to run it several times.
Using an outline lets you break things into pieces and have each piece written separately.
How to Color Chocolate for Candy Making
1. Introduction
- Brief explanation of how color can enhance the look of decorative chocolate
- Importance of using proper coloring techniques
- Overview of the article
2, Types of coloring agents
- Natural colorants
- Synthetic colorants
- Edible metallic colors
3. Choosing the right type of chocolate
- Milk chocolate
- Dark chocolate
- White chocolate
4. Preparing chocolate for coloring
- Melting chocolate properly
- Tempering chocolate
5. Coloring techniques
- Preparing colored cocoa butter
- Applying colored cocoa butter to molds
- Adding powdered or liquid colorants to chocolate
- Mixing different colors to create unique shades
6. Troubleshooting common issues
- Chocolate seizing
- Chocolate not adhering to molds
- Chocolate cracking
7. Decorating techniques
- Using transfer sheets
- Painting with colored cocoa butter
- Adding sprinkles or edible glitter
- Using molds that create intricate designs
8. Conclusion
- Recap of key points
- Encouragement to experiment with color in chocolate making
- Final thoughts on the art of decorative chocolate making
So you can see that the process of using these tools would let us create an entire website using topical content clusters.
How Google Uses Topical Authority To Determine EEAT
Google uses topical authority as a way to determine EEAT or Experience, Expertise, Authoritativeness, and Trustworthiness of a website. Topical authority focuses on the subject matter of a website and how well it covers a particular topic.
Think about topical Authority as a measure of the quality and depth of a website’s content in a particular area. To determine topical authority, Google looks at a number of factors including the quality of the content, the number of quality backlinks pointing to the content, the author’s credentials, and the buzz around the content on social media.
Google also looks at the user experience of the website and how easy it is to navigate and find relevant information.
- This means that using linking between pieces of topically related content is a must. You also should make it easy to navigate between different pieces of related content by creating categories or sub-categories.
Google’s algorithms look for patterns in the content such as keyword density, relevance, and quality of the information presented. They also analyze the structure of the content, including the use of subheadings, bullet points, and other formatting elements that make the content easier to read and understand.
Another important factor that Google looks at when determining topical authority is the quality of the backlinks pointing to the content. Backlinks are links from other websites that point to a particular piece of content. The more quality backlinks a piece of content has, the more likely it is to be considered authoritative by Google.
- I do not suggest going after backlinks, create content that draws them to you.
Google also considers the author’s credentials and expertise in the subject matter. If the author has a demonstrated history of expertise in the subject matter, they are more likely to be considered an authority by Google. Overall, topical authority is an important factor that Google uses to determine EEAT.
- Do things that increase your authority, write a short book and put it up for sale on Amazon, write a research paper on the subject, get links from HARO (help a reporter out) quoting you as a source with a link to your website, etc…
By focusing on the quality and depth of content in a particular area, Google is able to identify websites and content that are truly authoritative and trustworthy. This helps to ensure that users are provided with accurate, reliable, and high-quality information when they use Google to search for information.
How to Create Links Between Topical Cluster Articles
- Identify the related articles: Start by identifying how the articles in the topic cluster are related to each other. These could be articles with similar search intent or articles that cover different aspects of the same topic. Imagine links in the articles before you write them that would be helpful to the readers.
2. Use internal linking: Internal linking is the process of linking one page on your website to another page on the same website. This is a great way to create links between related articles.
- You can add links to related articles within the body of your content or in a “Related Articles” section at the end of the post.
- The links should indicate where you are linking to and a call to action.
- Example: Click on this link to access a page full of blogging prompts specifically designed for ChatGPT. Use these prompts to spark your creativity and generate content that resonates with your readers.
- Pay attention to the keywords in the link above they include, ChatGPT, blogging prompts, prompts, and content. All relevant keywords for this page.
- Your Related Articles section should also not just include links but also calls to action. The more time and more pages that are visited on your website the better Google will like your content.
3. Use anchor text: Anchor text is the visible text that is used to create a hyperlink. When creating links between related articles, use anchor text that is relevant to the content of the linked article. This will help both readers and search engines understand the context of the link.
4. Add links to old articles: As you create new content, go back and add links to related articles that you have published in the past. This will help to keep your old content relevant and improve the overall user experience on your website.
5. Use external linking: External linking is the process of linking to other websites from your own website. You can use external linking to link to authoritative sources that provide additional information on the topic of your article. This can help to improve the credibility of your content and provide additional value to your readers. I suggest that you have these open in a new tab.
6. Use a sitemap: A sitemap is a file that lists all of the pages on your website. Including links to related articles on your sitemap can help search engines understand the structure of your website and improve the visibility of your content in search results. Orphaned posts or pages usually do not do well on Google.
Topical Authority and Topical Clusters
As a website owner, you need to focus on building topical authority for your site to improve your search engine rankings. Topical clusters are an essential component of building topical authority for your site. In this section, we will discuss how topical authority and topical clusters work together, the best practices for developing topical authority and topical clusters, and the tools and techniques for developing topical authority and topical clusters.
How Topical Authority and Topical Clusters Work Together
Topical authority is the degree to which your site is seen as an authoritative source for a specific topic. Topical clusters, on the other hand, are a group of interrelated pages and posts on your website that cover a specific topic comprehensively. By creating topical clusters, you demonstrate to search engines that you are an authority in a particular field.
Best Practices for Developing Topical Authority and Topical Clusters
To develop topical authority and topical clusters, you need to follow some best practices. First, focus on creating high-quality content that covers a specific topic comprehensively. Use a variety of media types, such as videos, infographics, and images, to provide more value to your readers. Additionally, use internal linking to connect your topical clusters, thereby making it easier for search engines to understand the relationship between your pages and posts.
Tools and Techniques for Developing Topical Authority and Topical Clusters
AI tools have made it easier than ever to develop topical authority and topical clusters for your site. Many AI tools can analyze your site and suggest topics to cover, titles for your articles, and outlines for your posts. Some popular tools for creating topical clusters include Clearscope, MarketMuse, and Frase.
Developing topical authority and topical clusters is essential for improving your site’s search engine rankings. By following the best practices and using AI tools, you can create high-quality content and improve your site’s authority in a particular field.
Topical Clusters and EEAT
If you’re a webmaster, you’re probably aware of the importance of Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) for your website’s ranking on Google. EEAT is an important framework for determining the quality of content on your website, and it can significantly impact your search engine ranking.
In recent years, Google has placed more emphasis on topical authority and topical clusters as an important component of EEAT.
One way to develop topical authority is by creating topical clusters. A topical cluster is a group of related articles, blog posts, or web pages that are linked together by a common topic or theme. These related pages help establish your website’s topical authority and make it easier for search engines to understand the overall context of your content.
To create topical clusters, webmasters can use AI tools like this website, MarketMuse, SurferSEO, and ClearScope. These tools can help you identify relevant topics, generate article titles, and create outlines for your content. By using these tools, you can create a series of articles or blog posts that are linked together by a common theme, and establish your website’s topical authority.
One of the key benefits of using AI tools to create topical clusters is that they can help you identify gaps in your content. By analyzing your existing content, these tools can identify topics that you haven’t covered yet and help you develop a content strategy to fill those gaps. This can help you create more comprehensive content and establish your website as an authority in your niche.
In addition to creating topical clusters, it’s also important to optimize your content for search engines.
This includes using relevant keywords, creating high-quality content, and optimizing your website’s internal linking structure. By using AI tools to create topical clusters and optimizing your content for search engines, you can improve your website’s EEAT and establish yourself as an authority in your niche.
Overall, topical clusters and topical authority are important components of EEAT and can significantly impact your website’s search engine ranking. By using AI tools to create topical clusters, webmasters can establish their website’s topical authority and improve their EEAT. So if you’re a webmaster looking to improve your website’s search engine ranking, consider using AI tools to create topical clusters and establish your website’s topical authority.
Conclusions
In conclusion, topical clusters are an essential component of building topical authority for your website. By using internal linking and AI tools to create topical clusters, you can enhance your website’s relevance and authority for search engines. Remember to keep your content informative and comprehensive to provide the most value to your audience.
Related Tools and Articles
Looking for click-worthy titles that grab your audience’s attention? Try our AI-powered title generator today! With our tool, you can create short, snappy titles that are optimized for clicks and engagement.
Ready to take your blogging to the next level? Click this link to access a post filled with ChatGPT Prompts to help you with brainstorming, social media, blog tags, and more. With ChatGPT’s help, you’ll be able to generate new ideas, create engaging content, and grow your audience. Don’t miss out on this valuable resource
GPT / ChatGPT Prompts Used
These are for personal use only and are protected by copyright 2023
Top Level Topics (or Subtopics) AI Generator
I would like to create a topical cluster map for my website. My website is about {subject}. Please act as an expert in {subject} for the {audience} and suggest 30 top-level topics that are popular with {audience} and a number of bulleted suggestions for each topic.
The data should be presented in the same type of silo structure that it needs to be organized on the website.
Category
Topic
3-4 Keywords Representing individual articles with different search intents.
The website is being written for {purpose}. use markdown language
Topical Article Titles AI Generator
Acting as an expert in {topic} for the {audience2}, please suggest 10 article subjects with different search intents. That match the {purpose2} of the website. Use markdown language
Article Outline AI Generator
I would like you to act as an expert in content marketing. Please create an article outline for this {SUBJECT} and include these items in the {SUBHEADING}. Please craft the outline for this {AUDIENCE} for this {PURPOSE}. The article length will be, {ARTICLE_LENGTH}. Please number the subheadings and use letters for the points. Use markdown language
Outline to Article AI Generator
We will be creating an article using this outline “{ARTICLE_OULTINE2}”, Just to remind you the entire article, will be {ARTICLE_LENGTH2} written by an expert in {REQUESTED_EXPERTISE}, with this {TONE}, with the goal of teaching the {AUDIENCE2} the contents of the outline. We will be writing each section of the blog article separately, please only write out the section requested.The Current requested Section is {CURRENT_SECTION}.
